We pride ourselves in staying up to date and showing thought leadership. We also believe in passing this knowledge on to the wider community. Here you will find company news as well as our thoughts and insights on industry trends, emerging technologies and all things digital.

The Latest with LinkedIn

The Latest with LinkedIn

The Latest with LinkedIn As we reach the halfway mark in 2020, organisations at scale are beginning to realise the full potential of LinkedIn and the carefully curated ways the platform has helped companies stay engaged with their customers, prospects and employees...

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Programmatic Digital Out-of-Home

Programmatic Digital Out-of-Home

Programmatic Digital OUT-OF-HomeProgrammatic Out-of-Home An advertising medium not often associated with agility let alone digital marketing, finally gets its time in the spotlight in the form of Programmatic Digital Out-of-Home. This automated buying, selling, and...

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The Latest in Social Media

The Latest in Social Media

the Latest in social mediaUnder Mark1’s Social Media Management division, building engaged communities is second nature to us. Recent trends show that this is vital, now more than ever. With 97% of digital consumers having used a social media network in the past...

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Content Strategy in the Age of COVID-19

Content Strategy in the Age of COVID-19

Content Strategy in the Age of COVID-19 The world is collectively experiencing a complete shift in consumption behaviour. Often during times of crisis, opportunities to adapt and advance are called for but hard to come by. For brands, a rather obvious by-product of...

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Advertising on TikTok: Creating Effective Ads

Advertising on TikTok: Creating Effective Ads

Advertising on TikTok: Creating Effective Ads With roughly 50% of TikTok’s global audience under the age of 34 and 90% of users visiting the app more than once per day, it’s no surprise that brands in South Africa are becoming increasingly interested in the platform’s...

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