AI offers marketers enormous opportunities

AI offers marketers enormous opportunities

AI offers marketers enormous opportunitiesl Marketers seem to have a built-in aversion to artificial intelligence (AI), with the mere mention of the term bringing to mind images of ill-intentioned robots built to take over their jobs. It’s time for a reframe, says...
Specialist Media Agency

Specialist Media Agency

Specialist Media Agency “Technology has disrupted a market that was in need of disruption” says Daan Du Toit. Article published in Issue 174 The Media – Wag the Dog Publishing. Back To index Home...
Specialist Media Agency

Attributes Of An Ad Ops Specialist

Attributes Of An Ad Ops Specialist The second edition in our #adopsacademy series, where we look at the creative and analytical attributes needed to be a professional in the Ad Operations trade. We also have some feedback from the members of our Programmatic, Social...
Creative Still An Afterthought On Mobile

Creative Still An Afterthought On Mobile

CREATIVE STILL AN AFTERTHOUGHT ON MOBILE During Loeries Creative Week, I attended the Mobile Marketing Association Forum and one of the things that really struck me was the fact that brands still need quite a lot of guidance when it comes to their digital spend. And...
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